Dragon Root Privacy Policy

At Dragon Root, we are committed to protecting the privacy and security of our customers and visitors to our online platform. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you interact with our site and services related to specialty pet food and supplies, particularly for reptiles.

1. Information We Collect

We collect various types of information to provide and improve our services. This includes:

• Personal Identification Information: This includes your name, shipping address, billing address, phone number, and email address when you register for an account, place an order, or subscribe to our newsletter.
• Transaction Data: Details about purchases you make, including products and services acquired, payment methods used, and billing information. Please note that we do not store full credit card details on our servers; these are processed securely by third-party payment processors.
• Usage Data: Information about how you access and use our site, such as your IP address, browser type, operating system, referring URLs, pages viewed, and the dates/times of your visits.
• Communication Data: Records of communications with us, including customer service inquiries and feedback.
• Dietary and Reptile-Specific Information: If you use our custom diet planning service, we may collect information regarding your reptile's species, age, weight, and existing diet preferences to provide tailored recommendations. This information is considered sensitive and handled with utmost care.

2. How We Use Your Information

Your information is used for the following purposes:

• To Provide and Manage Services: Fulfilling orders, processing payments, delivering products (exotic fruits, vegetables, insects, nuts, seeds, grains, herbs, root vegetables, live/frozen feeders), and providing terrarium setup and maintenance guidance.
• Custom Diet Planning: Utilizing reptile-specific information to develop and offer personalized dietary plans.
• Customer Support: Responding to inquiries, feedback, and providing technical assistance.
• Improve Our Site and Services: Analyzing usage data to understand trends, enhance functionality, and develop new offerings.
• Marketing and Communication: Sending promotional content, updates, and newsletters related to our products and services, if you have opted in to receive them. You can opt out at any time.
• Legal Compliance and Security: Complying with applicable laws and regulations, preventing fraudulent activities, and ensuring the security of our site and data.

3. Data Sharing and Disclosure

We do not sell your personal data to third parties. We may share your information with:

• Service Providers: Trustworthy third-party vendors who perform functions on our behalf, such as payment processing, shipping, data analysis, email delivery, and marketing assistance. These providers are bound by confidentiality agreements and are only permitted to use your information to the extent necessary to perform their services.
• Legal Requirements: If required by law, subpoena, or other legal process, or if we believe in good faith that such action is necessary to comply with legal obligations, protect our rights or property, or ensure the safety of our users or the public.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred as part of that transaction.

4. Data Security

We implement robust technical and organizational security measures designed to protect your personal data from unauthorized access, alteration, disclosure, or destruction. These measures include encryption, firewalls, and secure socket layer (SSL) technology. While we strive to protect your personal data, no method of transmission over the internet or method of electronic storage is 100% secure.

5. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When it is no longer needed, we will securely delete or anonymize your information.

6. Your Rights Under GDPR (General Data Protection Regulation)

If you are located in the European Economic Area (EEA), you have certain data protection rights:

• The right to access: You have the right to request copies of your personal data.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• If you make a request, we have one month to respond to you. To exercise any of these rights, please contact us using the details provided below.

7. Cookies and Tracking Technologies

Our online platform uses "cookies" and similar tracking technologies to enhance your experience, analyze site usage, and assist in our marketing efforts. Cookies are small data files stored on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.

8. Children's Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have inadvertently received personal data from a child under 16, we will delete such information from our records.

9. Changes to This Privacy Policy

We may update our Privacy Policy periodically. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Dragon Root

110 Paya Lebar Road, #08-05 Ascent building

Singapore, Singapore, 409009